Like many entrepreneurial stories, if someone had told me I’d end up selling baby carriers for a living, I wouldn’t have believed them. This module dives into the transformative power of turning a personal challenge into a meaningful product and brand.

This module highlights the critical role of thorough research in launching a successful business. You’ll learn how to delve deep into market analysis to identify genuine gaps and opportunities, understand both local and international trends, and uncover insights that set your product apart. By exploring my journey in researching the babywearing market, you’ll discover how to ensure your idea resonates with your audience.

This module dives into the cornerstone of building a profitable, sustainable business: getting your costing right from the start. This is where many Mom-owned businesses slip up. You’ll learn why setting your prices based solely on competitors can be a costly mistake and how to create a pricing model that ensures profitability across your entire business. Using my simplified costing spreadsheet, you’ll discover how to track expenses, calculate profits, and ensure you’re paying yourself a sustainable salary. This practical approach equips you with the financial clarity to build a thriving brand that supports your vision and long-term goals.

This module explores the essential role of a Brand Guide in capturing the heart of your business. A Brand Guide is more than a collection of colours and fonts – it’s your story, values, and mission brought to life. It creates a blueprint for consistency, ensuring every interaction with your brand resonates with its core essence. Whether you’re defining your tone of voice, visual identity, or customer experience, this guide becomes your trusted reference as your business evolves. You’ll learn how to craft a Brand Guide that not only supports your team but also connects deeply with your audience, building trust and loyalty at every touchpoint.

This module is all about finding a sustainable rhythm between business and motherhood. Forget the hustle culture ideals – as a Mom entrepreneur, you’ll learn how to create a flexible approach that aligns with your energy, values, and family life. Drawing from my NeuroEmotional Coaching background, I’ll share techniques to stay calm, regulated, and in your “Executive Brain,” even on the toughest days. You’ll discover tools to manage stress, set boundaries, and design a business life that truly supports you, proving that success doesn’t have to come at the cost of your well-being.

This module uncovers the five worst pieces of advice often given to Mom entrepreneurs and what to do instead. From the myth of hustle culture to the pressure of scaling too quickly, I’ll show you why these one-size-fits-all strategies don’t work when balancing family and business. We’ll explore why sustainable growth beats rapid expansion, the importance of paying yourself early, and how personalising your brand creates deeper connections. You’ll also learn why outsourcing too soon can backfire and how to set boundaries that align with your values. This module is about redefining success on your terms and building a business that supports your life – not the other way around.

This module explores the power of authentic partnerships to grow your brand. At Ubuntu Baba, our ambassador program thrived through genuine customer relationships and strategic collaborations. Learn how to identify aligned partners, create clear communication templates, and build meaningful connections with influencers and complementary brands to expand your reach while staying true to your values.

This module focuses on simplifying social media to work smarter, not harder. Learn how to choose the right platforms for your audience, plan posts efficiently, and build genuine connections without getting overwhelmed. The goal isn’t just likes or followers – it’s creating an authentic presence that strengthens your brand and fosters a loyal community.

Paid ads can be a powerful tool to scale your brand when done right. In this module, my paid ads partner shares his proven strategies, focusing on how to craft effective campaigns, target the right audience, and make every cent of your ad spend work harder for you.

When starting a business, the end goal might not initially include selling it. However, life and personal circumstances can change, sometimes leading entrepreneurs to consider an exit. In this module, I dive into the experience of selling a brand, specifically covering the challenges and insights gained from selling Ubuntu Baba. Discover how to craft a compelling pitch, identify the right buyer, and ensure your brand’s legacy aligns with your values. Selling a business isn’t just a transaction – it’s about finding someone who appreciates what you’ve built while securing your financial future.

All resources from all modules in one easy to find place.

This module reveals how ChatGPT has become an indispensable tool in my workflow, simplifying tasks like content creation, customer communications, and brainstorming strategies. Learn practical ways to use ChatGPT to craft responses, generate ideas, and streamline your business operations. With examples from Ubuntu Baba, I’ll show you how to integrate AI into your daily routines while ensuring accuracy and ethical use. It’s about working smarter, not harder, and unlocking creativity for your brand.

This module explores the essentials of intellectual property (IP) protection, drawing lessons from Ubuntu Baba’s legal battle with Woolworths. IP is your brand’s safeguard, ensuring your unique ideas, designs, and creations remain yours. From understanding patents, trademarks, and copyrights to the value of registered designs, we’ll break down how these tools can protect your business and enhance its value.