As Ubuntu Baba approaches it’s 9th birthday on Feb 13 2024, I wanted to share some very big news!
After much consideration over the past 3 years, I have been working to find the right buyer for Ubuntu Baba, to take our brand to the next level. And finally, I have found that person. I am thrilled to announce that Soria Wisse is the new owner of Ubuntu Baba baby carriers!
Above: Handing over the business to Soria (right).
These last 9 years have been an incredible journey, with many ups and downs along the way, and I am immensely proud of how far I’ve been able to take Ubuntu Baba, with the support of many amazing people along the way.
I believe that Soria, with her deep passion for our brand and understanding of the manufacturing process, will continue to elevate Ubuntu Baba to new heights and I’m excited to see the brand flourish under her guidance.
Accompanying Soria, is one of her good friends Susan Pienaar, who will be coming on board as Ubuntu Baba’s newly appointed Brand Manager.
This year, Ubuntu Baba aims to focus on ground-level growth, reaching new parents all across South Africa, with the help of their dedicated stockist community.
I look forward to witnessing Ubuntu Baba’s continued success with Soria and Susan being the new guiding lights!