1 year ago today I found out Woolworths had copied my carrier.  The amount of anxiety, anger and rage I was feeling on that day is really quite indescribable. I had no idea how I…

She had the perfect storm. The features that were taken, the company who took them - while promoting responsible sourcing, the safety features for infants. It was the perfect storm from every angle, you can't…

Can we just clear something up. The word 'patent' does not mean you're untouchable. Secondly, the word 'patent' does not mean protection for everything in the whole universe. The real underdogs in this whole Woolworths…

* In honour of being transparent, the below was written by the Woolworths lawyers and approved by me. ____________ We are pleased to announce that Ubuntu Baba and Woolworths have reached a positive and amicable…

I was recently asked this question by Matt Brownell, the Head of Brand Marketing at Yoco. I hadn't really thought about that yet, because I knew that when the public found out about what had…

I had no idea that my previous blog post would explode on social media the way it did. I knew we were in for some attention, but the support from our customers and the public…

“Shannon have you seen this?” I open my WhatsApp to read the message and see a screenshot of the baby carrier I designed being sold on Woolworths' online shop. I can’t describe the feeling that…